Our Ethos
Built on intention and care, Meenal stands for mindful production, traditional craft, and ethical partnerships, honouring people, process, and the planet.

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Intentional small-batch production

We embrace small-batch production, crafting each collection with care and purpose. By producing in limited quantities, we reduce waste and encourage thoughtful consumption, prioritizing quality over excess.

Close-up of the Olive Drift Dress showing gathered waist detailing and full sleeves in earthy olive green fabric.

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Using only natural, handwoven fabrics

We work only with natural, handwoven fabrics, believing in the unmatched beauty, texture, and sustainability of handloom textiles. Every piece reflects a slower rhythm of making, one that respects both the environment and the artisan.

Close-up of beige cotton fabric with visible texture

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Working with traditional weavers across India

Our fabrics are sourced exclusively from traditional weavers across India, preserving age-old techniques that have been passed down through generations. These weaves carry stories of culture, heritage, and hands that have spent lifetimes in their craft.

Hand holding a spool of thread on a traditional loom.

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Advocating ethical working conditions

Ethics are at the heart of what we do. We are committed to fair wages and ethical working conditions, with regular visits to our partners to ensure transparency, trust, and mutual respect. Our relationships are built not just on business, but on care.

A white lightweight cotton top with contrasting piping laid on a surface

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Empowering small local communities

We are proud to support small local businesses by working with artisan communities across India. By offering fair compensation that reflects the true value of their skill, we help foster financial independence and long-term stability.

Person weaving with a traditional loom in a warm-toned setting